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Item Details
| Title:
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STRATEGIC COPYWRITING
HOW TO CREATE EFFECTIVE ADVERTISING |
| By: |
Edd C. Applegate |
| Format: |
Paperback |
| List price:
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£38.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
074253068X |
| ISBN 13: |
9780742530683 |
| Publisher: |
ROWMAN & LITTLEFIELD |
| Pub. date: |
27 September, 2004 |
| Pages: |
256 |
| Description: |
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. |
| Synopsis: |
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television. Edd Applegate walks the reader through the proven principles of writing advertisements, analyzing real ads to illustrate why certain words, phrases, and techniques are used and how they are-or aren't-effective in attracting consumers. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Rowman & Littlefield Publishers |
| Returns: |
Returnable |
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