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Item Details
Title: THE EVOLUTION OF MEDIA
By: Michael A. Noll
Format: Paperback

List price: £36.00
Our price: £32.40
Discount:
10% off
You save: £3.60
ISBN 10: 0742554821
ISBN 13: 9780742554825
Availability: Usually dispatched within 1-3 weeks.
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Publisher: ROWMAN & LITTLEFIELD
Pub. date: 20 December, 2006
Pages: 214
Description: Providing an introduction to the evolution of communication media, this book offers a treatment of both mass media and interpersonal media. It describes the history and development of media technology and also aims to develop a taxonomy for media. It compares their technological requirements, applications, and other significant elements.
Synopsis: A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.
Publication: US
Imprint: Rowman & Littlefield Publishers
Returns: Returnable
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