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Item Details
Title:
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MODERN RETAIL MANAGEMENT
PRACTICAL RETAIL FUNDAMENTALS IN THE CONNECTED AGE |
By: |
Richard Hammond |
Format: |
Paperback |
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List price:
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£40.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0749465867 |
ISBN 13: |
9780749465865 |
Publisher: |
KOGAN PAGE LTD |
Pub. date: |
3 January, 2013 |
Pages: |
304 |
Description: |
A guide to the fundamental principles of retailing suitable for students. Its coverage includes: trends and change in the sector; store environment; operations; merchandising; innovation; managing staff; marketing; and, more. |
Synopsis: |
"Modern Retail Management" is the complete guide to the fundamental principles of retailing for students. Taking a highly practical approach to the subject it uses case studies throughout to illustrate best practice in the industry. Tailored to the needs of both lecturers and students it is the only book on the market to tackle the challenges and opportunities of online retailing in a holistic way. It will cover everything you need to know about retail management including: trends and change in the sector; store environment; operations; merchandising; innovation; managing staff; marketing; logistics; and, consumer psychology and much more. |
Illustrations: |
Illustrations |
Publication: |
UK |
Imprint: |
Kogan Page Ltd |
Returns: |
Returnable |
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