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Item Details
| Title:
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PLANNING AND MANAGING PUBLIC RELATIONS CAMPAIGNS
A STRATEGIC APPROACH |
| By: |
Anne Gregory |
| Format: |
Electronic book text |
| List price:
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£24.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0749468742 |
| ISBN 13: |
9780749468743 |
| Publisher: |
KOGAN PAGE LTD |
| Pub. date: |
3 December, 2015 |
| Edition: |
4th Revised edition |
| Series: |
PR In Practice |
| Pages: |
224 |
| Synopsis: |
Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk.About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date. |
| Publication: |
UK |
| Imprint: |
Kogan Page Ltd |
| Returns: |
Non-returnable |
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