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Item Details
Title: COMPETITIVENESS FOOD INDUSTRY
By: W. Bruce Traill, Eamonn Pitts
Format: Hardback

List price: £179.99


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ISBN 10: 0751404314
ISBN 13: 9780751404319
Publisher: CHAPMAN AND HALL
Pub. date: 28 February, 1991
Edition: 1991 ed.
Pages: 302
Description: A review of the current thinking on competitiveness. Issues raised will be addressed through six European case studies, chosen to provide representation in terms of food product sector, orientation and country type.
Synopsis: International competitiveness is a prime concern of food industries and governments around the world as they have come to recognize that freer markets pose new threats and offer new opportunities. This book provides a review of the current thinking on competitiveness, encompassing ideas from Porter's "Diamond of Competitive Advantage", Balassa's "Revealed Comparative Advantage", Dunning's analysis of international business, Italian analysis of industrial districts and Boston Consulting Group approaches. Issues raised will be addressed through six European case studies, chosen to provide representation in terms of food product sector, orientation and country type.
Illustrations: XIV, 302 p.
Publication: UK
Imprint: Chapman and Hall
Returns: Non-returnable
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