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Item Details
| Title:
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GO
AN AIRLINE ADVENTURE |
| By: |
Barbara Cassani, Kenny Kemp |
| Format: |
Paperback |
| List price:
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£10.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0751535605 |
| ISBN 13: |
9780751535600 |
| Publisher: |
LITTLE, BROWN BOOK GROUP |
| Pub. date: |
1 December, 2005 |
| Pages: |
320 |
| Description: |
The remarkable story behind the life of GO, the no-frills airline, by the businesswoman who created the company. Brilliantly readable, this is the definitive telling of the business story of the decade. |
| Synopsis: |
Barbara Cassani set up the no-frills airline GO for British Airways. She was a rare breed. A female airline chief executive who believed in doing things differently. Her European low-cost operation was launched in May 1998 with GBP25 million backing and within three years she took it into profit. Riding high, she led a management buy-out from BA, supported by the venture capitalist outfit 3i. They paid GBP110 million for the airline. Yet, less than a year later the venture capital group - battered by a falling stock market - had a chance to cash in their chips. GO was sold to arch-rival easyJet for an astonishing GBP374 million. At at time when the airline industry is of great interest to the public as well as being in flux, this fast-paced read gives a fascinating insight into how to create a successful company with limited resources in such a short space of time. GO: AN AIRLINE ADVENTURE is filled with real characters overcoming the odds to achieve great things and shows the remarkable vision and talent of the author, Barbara Cassani. |
| Illustrations: |
colour illustrations |
| Publication: |
UK |
| Imprint: |
Sphere |
| Prizes: |
Winner of WH Smith Book Awards: Business 2004 |
| Returns: |
Non-returnable |
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