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Item Details
| Title:
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THE NEW MARKETING MANIFESTO
THE 12 RULES FOR SUCCESSFUL MARKETING IN THE 21ST CENTURY |
| By: |
John Grant |
| Format: |
Hardback |
| List price:
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£20.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0752821067 |
| ISBN 13: |
9780752821061 |
| Publisher: |
ORION PUBLISHING CO |
| Pub. date: |
31 July, 1999 |
| Pages: |
256 |
| Description: |
To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity. |
| Synopsis: |
To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity. |
| Illustrations: |
diagrams |
| Publication: |
UK |
| Imprint: |
Orion Business (an Imprint of The Orion Publishing Group Ltd ) |
| Returns: |
Non-returnable |
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