THE SECOND BOUNCE OF THE BALL by Ronald Cohen ( 9780753824368 )

Item Details

Title:

THE SECOND BOUNCE OF THE BALL
TURNING RISK INTO OPPORTUNITY

By:

Ronald Cohen

Format:

Paperback

List price:

£12.99

Our price:

£9.48

Discount:

27% off

You save:

£3.51

ISBN 10:

0753824361

ISBN 13:

9780753824368

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 2 available

Publisher:

ORION PUBLISHING CO

Pub. date:

4 September, 2008

Pages:

304

Description:

A unique insider's guide to turning risk into opportunity

Synopsis:

A unique insider's guide to turning risk into opportunityIn business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity.The book is essential reading for entrepreneurs, wannabe entrepreneurs and all those who want to apply entrepreneurial approaches in all walks of life. It provides relevant background on the development of entrepreneurship and of the venture-capital and private-equity industry through the prism of Cohen's experience at Apax. It provides guidance about how to take advantage of business opportunity: the right people and the right money and the roles played by personality and luck and underlines the importance of ethics.

Publication:

Imprint:

Weidenfeld & Nicolson

Returns:

Returnable

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