THE HARD SELL by John Bone ( 9780754646099 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

THE HARD SELL
AN ETHNOGRAPHIC STUDY OF THE DIRECT SELLING INDUSTRY

By:

John Bone

Format:

Hardback

List price:

£150.00

Our price:

£135.00

Discount:

10% off

You save:

£15.00

ISBN 10:

0754646092

ISBN 13:

9780754646099

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

28 July, 2006

Pages:

216

Description:

Provides a look into the social world of direct selling organizations. This work investigates these under-researched organizations via an ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing sociological debates on trust and interaction.

Synopsis:

In this work John Bone provides a lively and engaging insight into the social world of direct selling organizations. He investigates these under-researched organizations via a detailed ethnography of two home improvement companies selling products such as fitted kitchens, double glazing and conservatories, as well as developing wider sociological debates on trust and interaction. These organizations tend to be loosely ordered and internally competitive collectives whose sole aim is to maximize short term profits through sales strategies that routinely employ the calculative exploitation of consumer norms and expectations. John Bone uses his findings to argue that amid the wave of increasing deregulation and liberalization that has supplanted the planned and regulated form of capitalism that predominated until the 1970s, such conditions are now becoming prevalent in mainstream contemporary organizations, threatening to unleash a latent disorder that underlies the rationality of 'modern' business.

Publication:

Imprint:

Ashgate Publishing Limited

Returns:

Returnable

Some other items by this author:

AN INVITATION TO SOCIAL THEORY (HB)

AN INVITATION TO SOCIAL THEORY (PB)

CLEOPATRA''S NEEDLE BY MOONLIGHT: THOUGHT (PB)

GREAT DECLINE

NATURE (HB)

SOCIAL STRATIFICATION (HB)