THE FOCUS GROUP KIT by David L. Morgan, Richard A. Krueger ( 9780761907602 )

Item Details

Title:

THE FOCUS GROUP KIT
VOLUMES 1-6

By:

David L. Morgan, Richard A. Krueger

Format:

Mixed media product

List price:

£240.00

Our price:

£216.00

Discount:

10% off

You save:

£24.00

ISBN 10:

0761907602

ISBN 13:

9780761907602

Availability:

Publisher out of stock. This item may be subject to delays or cancellation.

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Stock:

Currently 0 available

Publisher:

SAGE PUBLICATIONS INC

Pub. date:

23 September, 1997

Series:

Focus Group Kit

Pages:

692

Description:

This kit provides all one needs to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of the research.

Synopsis:

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.

Publication:

Imprint:

SAGE Publications Inc

Returns:

Returnable

Some other items by this author:

A NEW ERA IN FOCUS GROUP RESEARCH (HB)

ANALYZING AND REPORTING FOCUS GROUP RESULTS

ANALYZING AND REPORTING FOCUS GROUP RESULTS (PB)

BASIC AND ADVANCED FOCUS GROUPS (PB)

DEVELOPING QUESTIONS FOR FOCUS GROUPS

DEVELOPING QUESTIONS FOR FOCUS GROUPS (PB)