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Item Details
| Title:
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PROPAGANDA AND PERSUASION
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| By: |
Garth Jowett, Victoria O'Donnell, Victoria O. Donnell |
| Format: |
Paperback |
| List price:
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£27.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0761911472 |
| ISBN 13: |
9780761911470 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
24 September, 1999 |
| Edition: |
3rd Revised edition |
| Pages: |
448 |
| Synopsis: |
The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propaganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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