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Item Details
| Title:
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IMAGINIZATION
NEW MINDSETS FOR SEEING, ORGANIZING, AND MANAGING |
| By: |
Gareth Morgan |
| Format: |
Paperback |
| List price:
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£54.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
076191269X |
| ISBN 13: |
9780761912699 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
23 July, 1997 |
| Pages: |
384 |
| Description: |
`The book is exciting. It opens up new ways of developing both organization and management. It inspires ideas of excellence and achievement and gives hope for this age. You can probably open this book anywhere and find something of value' - Business Age |
| Synopsis: |
`Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' - Rosabeth Moss Kanter, Professor, Harvard Business School, author of The Change MastersGareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job.Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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