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Item Details
Title: SOLD ON RADIO
ADVERTISERS IN THE GOLDEN AGE OF BROADCASTING
By: Jim Cox
Format: Paperback

List price: £29.95
Our price: £26.96
Discount:
10% off
You save: £2.99
ISBN 10: 0786475188
ISBN 13: 9780786475186
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: MCFARLAND & CO INC
Pub. date: 25 January, 2013
Pages: 332
Description: How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.
Synopsis: How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialisation of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.
Publication: US
Imprint: McFarland & Co Inc
Returns: Non-returnable
Some other items by this author:
AMERICAN RADIO NETWORKS (PB)
ELECTRIC MOTORS (PB)
ELECTRIC MOTORS IN THE HOME WORKSHOP (PB)
FRANK AND ANNE HUMMERT'S RADIO FACTORY (PB)
GREAT RADIO SITCOMS (HB)
HISTORICAL DICTIONARY OF AMERICAN RADIO SOAP OPERAS
HISTORICAL DICTIONARY OF AMERICAN RADIO SOAP OPERAS (HB)
HOPE, LIFE, AND INSPIRATION-A COLLECTION OF POETRY AND PROSE
MAN CALLED SCAR (PB)
MR. KEEN, TRACER OF LOST PERSONS (PB)
MUSIC RADIO (HB)
MUSIC RADIO (PB)
MUSICMAKERS OF NETWORK RADIO (PB)
NEWSPAPERS IN TRANSITION (PB)
NL HIERARCHY
NL HIERARCHY (HB)
RADIO AFTER THE GOLDEN AGE (PB)
RADIO CRIME FIGHTERS (PB)
RADIO JOURNALISM IN AMERICA (PB)
RADIO SPEAKERS (HB)
RADIO SPEAKERS (PB)
RAILS ACROSS DIXIE (HB)
RAILS ACROSS DIXIE (PB)
RURAL HEALTHCARE
RURAL HEALTHCARE (PB)
SAY GOODNIGHT, GRACIE (PB)
SCAR AND THE DOUBLE D RANCH (PB)
SCAR''S MOUNTAIN
SOLD ON RADIO (HB)
THE A TO Z OF AMERICAN RADIO SOAP OPERAS
THE A TO Z OF AMERICAN RADIO SOAP OPERAS (PB)
THE DAYTIME SERIALS OF TELEVISION, 1946-1960 (PB)
THE GREAT RADIO AUDIENCE PARTICIPATION SHOWS (PB)
THE GREAT RADIO SITCOMS (PB)
THE GREAT RADIO SOAP OPERAS (PB)
THIS DAY IN NETWORK RADIO (PB)
UNDERSTANDING DOCTORS' PERFORMANCE
UNDERSTANDING DOCTORS' PERFORMANCE (PB)
WEBSTER, INDIANA

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