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Item Details
| Title:
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CONSUMER RESEARCH
INTROSPECTIVE ESSAYS ON THE STUDY OF CONSUMPTION |
| By: |
Morris B. Holbrook |
| Format: |
Paperback |
| List price:
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£44.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0803972970 |
| ISBN 13: |
9780803972971 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
9 June, 1995 |
| Pages: |
432 |
| Description: |
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years. |
| Synopsis: |
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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