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Item Details
| Title:
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TELECOMMUNICATIONS MANAGEMENT
INDUSTRY STRUCTURES AND PLANNING STRATEGIES |
| By: |
Richard A. Gershon |
| Format: |
Hardback |
| List price:
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£120.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0805830022 |
| ISBN 13: |
9780805830026 |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
1 January, 2001 |
| Series: |
LEA Telecommunications Series |
| Pages: |
384 |
| Description: |
This text on telecommunications management covers topics such as: the telecommunications industry structure; broadcast management; telecommunications economics; the Internet; management and planning strategies: telecommunications and leadership; and telecommunications marketing. |
| Synopsis: |
With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Lawrence Erlbaum Associates Inc |
| Returns: |
Returnable |
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