UTILITY OF GAINS AND LOSSES by R. Duncan Luce ( 9780805834604 )

Item Details

Title:

UTILITY OF GAINS AND LOSSES
MEASUREMENT-THEORETICAL AND EXPERIMENTAL APPROACHES

By:

R. Duncan Luce

Format:

Hardback

List price:

£145.00

Our price:

£130.50

Discount:

10% off

You save:

£14.50

ISBN 10:

0805834605

ISBN 13:

9780805834604

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Publisher:

TAYLOR & FRANCIS INC

Pub. date:

1 December, 1999

Series:

Scientific Psychology Series 13

Pages:

346

Description:

This work examines the behavioural properties people exhibit (or should exhibit) when they make selections among alternatives, and how these properties lead to numerical representations of those preferences. It includes axiomatic theoretical formulations.

Synopsis:

This new monograph presents Dr. Luce's current understanding of the behavioral properties people exhibit (or should exhibit) when they make selections among alternatives and how these properties lead to numerical representations of those preferences. It summarizes, and places in historical perspective, the research Dr. Luce has done on utility theory for over 10 years. Included are axiomatic theoretical formulations, experiments designed to test individual assumptions, and analyses of the fit to bodies of data of numerical representations derived from the theory.

Publication:

Imprint:

Lawrence Erlbaum Associates Inc

Returns:

Returnable

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