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Item Details
| Title:
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PRODUCING BOLLYWOOD
INSIDE THE CONTEMPORARY HINDI FILM INDUSTRY |
| By: |
Tejaswini Ganti |
| Format: |
Hardback |
| List price:
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£99.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0822352028 |
| ISBN 13: |
9780822352020 |
| Publisher: |
DUKE UNIVERSITY PRESS |
| Pub. date: |
7 March, 2012 |
| Pages: |
440 |
| Description: |
Producing Bollywood is an in-depth ethnography of the Bombay-based Hindi film industry, more popularly known as Bollywood. Taking readers inside this hugely popular global industry, Tejaswini Ganti focuses on the social world and professional practices of well-known Hindi filmmakers. |
| Synopsis: |
Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became "Bollywood," the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting. |
| Illustrations: |
28 photographs, 6 tables, 2 maps |
| Publication: |
US |
| Imprint: |
Duke University Press |
| Returns: |
Returnable |
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