| Title:
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ENLISTING MADISON AVENUE
THE MARKETING APPROACH TO EARNING POPULAR SUPPORT IN THEATERS OF OPERATION |
| By: |
Todd C Helmus, Christopher Paul, Russell W Glenn |
| Format: |
Paperback |
| List price:
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£21.99 |
| Our price: |
£19.79 |
| Discount: |
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| You save:
|
£2.20 |
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| ISBN 10: |
0833041568 |
| ISBN 13: |
9780833041562 |
| Availability: |
Reprinting. This item may be subject to delays or cancellation.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
RAND |
| Pub. date: |
15 June, 2007 |
| Pages: |
240 |
| Synopsis: |
Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
RAND |
| Returns: |
Non-returnable |