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Item Details
Title: UNDERSTANDING STATISTICS AND MARKET RESEARCH DATA
By: David Mort
Format: Paperback

List price: £50.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0851424597
ISBN 13: 9780851424590
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 24 April, 2003
Pages: 184
Description: An easy-to-use guide to the terminology, definitions and concepts associated with published statistics and market data.
Synopsis: Users of published statistics and market data are faced with a confusing array of terminology, definitions, and concepts when trying to understand and analyse this data. This book provides an easy-to-use guide to these terminology, definitions, and concepts with brief explanations in each subject area. It covers all key statistical series and surveys produced by central government and international agencies, plus private sector surveys and research projects.
Illustrations: index
Publication: UK
Imprint: Europa Publications Ltd
Returns: Non-returnable
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