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Item Details
| Title:
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LOCATION AND PERSONALISATION
DELIVERING ONLINE AND MOBILITY SERVICES |
| By: |
Stephen Searby (Editor), Daniel Ralph (Editor) |
| Format: |
Hardback |
| List price:
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£91.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0863413382 |
| ISBN 13: |
9780863413384 |
| Publisher: |
INSTITUTION OF ENGINEERING AND TECHNOLOGY |
| Series: |
Telecommunications |
| Pages: |
240 |
| Description: |
This books takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. |
| Synopsis: |
The world is charging towards the new network technologies of broadband and 3G, and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementatio of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Institution of Engineering and Technology |
| Returns: |
Returnable |
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