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Item Details
| Title:
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COMING TO CONCURRENCE
ADDRESSABLE ATTITUDES AND THE NEW MODEL FOR MARKETING PRODUCTIVITY |
| By: |
J. Walker, Ann Clurman, Craig Wood |
| Format: |
Hardback |
| List price:
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£29.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
097045158X |
| ISBN 13: |
9780970451583 |
| Publisher: |
RACOM COMMUNICATIONS |
| Pub. date: |
15 October, 2004 |
| Pages: |
288 |
| Synopsis: |
Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on "force-feeding" marketing messages to their prospects and clients, that is very bad news. Their marketing productivity is going to plummet. And people now possess the tools to exert control and block intrusive messages. In this groundbreaking books the authors, leading executive s in one of the world's leading research organisations, outline tomorrow's blueprint for success. The model rests on four corners of Precision, Relevance, Power, and Reciprocity. All of this is driven by the ability to find Addressable attitudes of potential customers and speak to those attitudes with relevance, precision, power and reciprocity. The result will be the solution to the growing crisis to Marketing Productivity. |
| Illustrations: |
tables |
| Publication: |
US |
| Imprint: |
Racom Communications |
| Returns: |
Returnable |
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