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Item Details
| Title:
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MARKETING RESEARCH AND INFORMATION SERVICES
2003 INDUSTRY REPORT |
| By: |
Thomas W. Miller, Dana H. James |
| Format: |
Paperback |
| List price:
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£35.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0972729704 |
| ISBN 13: |
9780972729703 |
| Publisher: |
RESEARCH PUBLISHERS |
| Pub. date: |
1 March, 2003 |
| Pages: |
187 |
| Synopsis: |
Looks at the current state of the marketing research industry through the eyes of some of its key contributors with in depth discussion of recent trends in technology, customer relations and expectations, and economics in the industry. Information was gathered from 28 interviews with buyers and suppliers of marketing research and information services including representatives from IBM, P&G, Sprint, Minute Maid, and Eastman Kodak on the buyer side, and Gallup, Harris Interactive, Burke, and M/A/R/C on the supplier side. In addition the 2003 report includes the results of three opinion surveys and an analysis of recent market share information and economic data from the industry. |
| Illustrations: |
tables and charts |
| Publication: |
US |
| Imprint: |
Research Publishers |
| Returns: |
Non-returnable |
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