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Item Details
| Title:
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MARKETING RESEARCH ESSENTIALS
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| By: |
Prof Carl McDaniel, Roger Gates |
| Format: |
Paperback |
| List price:
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£202.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1118249321 |
| ISBN 13: |
9781118249321 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
4 September, 2012 |
| Edition: |
8th Edition |
| Pages: |
480 |
| Description: |
Features real data, real people and real results throughout the text helping students connect content and theory to actual business decisions. Offers a practitioner's perspective teaching students how they will use market research in future careers. |
| Synopsis: |
Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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