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Item Details
Title: ADVERTISING AS COMMUNICATION
By: Gillian Dyer
Format: Electronic book text

List price: £21.99


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ISBN 10: 113497230X
ISBN 13: 9781134972302
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 1 September, 2003
Series: Studies in Culture and Communication
Synopsis: Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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