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Item Details
| Title:
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CAMPAIGNING FOR PRESIDENT 2012
STRATEGY AND TACTICS, NEW VOICES AND NEW TECHNIQUES |
| By: |
Dennis W. Johnson (Editor) |
| Format: |
Electronic book text |
| List price:
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£31.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
113501650X |
| ISBN 13: |
9781135016500 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
26 June, 2013 |
| Edition: |
2nd New edition |
| Pages: |
282 |
| Synopsis: |
In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor on the 2008 race, Campaigning for President 2012: Strategy and Tactics focuses on political management. It is written by both campaigns and elections scholars and practitioners, who highlight the role of political consultants and campaigns while also emphasizing the strategy and tactics employed by the candidates, the national political parties, and outside interests. The contributors explore the general mood of the electorate in the 2012 election, the challenges Obama faced after his first term, the primaries, money, communication, the important issues of the election, and finally the election itself. This is the most comprehensive and broad treatment of the 2012 presidential election available. |
| Illustrations: |
9 Line drawings, black and white; 3 Halftones, black and white; 18 Tables, |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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