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Item Details
Title: UNDERSTANDING INTERCULTURAL COMMUNICATION
NEGOTIATING A GRAMMAR OF CULTURE
By: Adrian Holliday
Format: Electronic book text

List price: £31.99


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ISBN 10: 1135046174
ISBN 13: 9781135046170
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 26 June, 2013
Pages: 188
Synopsis: In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including:the positive contribution of people from diverse cultural backgrounds the politics of Self and Other which promote negative stereotyping the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.
Illustrations: 6 Halftones, black and white; 31 Tables, black and white; 7 Illustrations,
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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