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Item Details
Title:
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INTERNATIONAL MARKETING
STRATEGY AND THEORY |
By: |
Sak Onkvisit, John Shaw |
Format: |
Electronic book text |
List price:
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£39.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1135275432 |
ISBN 13: |
9781135275433 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
5 September, 2008 |
Edition: |
5th New edition |
Synopsis: |
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624. |
Illustrations: |
96 black & white illustrations, 32 black & white tables, 62 black & white |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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