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Item Details
| Title:
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INTERNATIONAL CULTURAL TOURISM
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| By: |
David Leslie, Marianna Sigala |
| Format: |
Electronic book text |
| List price:
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£43.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136394249 |
| ISBN 13: |
9781136394249 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
11 August, 2006 |
| Pages: |
288 |
| Synopsis: |
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists.* Environmental performance, management and wider issues of social and cultural sustainability.Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.* An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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