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Item Details
Title:
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PUBLISHERS, READERS, AND DIGITAL ENGAGEMENT
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Volume: |
2016 |
By: |
Marianne Martens |
Format: |
Hardback |
List price:
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£89.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1137514450 |
ISBN 13: |
9781137514455 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
28 June, 2016 |
Edition: |
2016 ed. |
Series: |
New Directions in Book History |
Pages: |
226 |
Synopsis: |
This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects - all virtually free-of-charge. |
Illustrations: |
14 black & white illustrations, 3 colour illustrations, 14 black & white |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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