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Item Details
Title: MARKETING RESEARCH FOR MANAGERS
By: Sunny Crouch, Matthew Housden
Format: Hardback

List price: £145.00
Our price: £140.65
Discount:
3% off
You save: £4.35
ISBN 10: 1138144304
ISBN 13: 9781138144309
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 29 July, 2016
Edition: 3rd Revised edition
Pages: 392
Synopsis: The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples
Publication: UK
Imprint: Routledge
Returns: Returnable
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CIM COURSEBOOK 08/09 MARKETING RESEARCH AND INFORMATION (PB)
CIM COURSEBOOK MARKETING INFORMATION AND RESEARCH
CIM COURSEBOOK MARKETING INFORMATION AND RESEARCH
CIM COURSEBOOK MARKETING INFORMATION AND RESEARCH
CIM COURSEBOOK MARKETING INFORMATION AND RESEARCH
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DIRECT AND DIGITAL MARKETING IN PRACTICE
DIRECT AND DIGITAL MARKETING IN PRACTICE
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DIRECT AND DIGITAL MARKETING IN PRACTICE (PB)
DIRECT MARKETING IN PRACTICE
DIRECT MARKETING IN PRACTICE
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INTRODUCTION TO INTERNATIONAL MARKETING (PB)
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MARKETING RESEARCH FOR MANAGERS
MARKETING RESEARCH FOR MANAGERS
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PROJECT MANAGEMENT IN MARKETING
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