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Item Details
| Title:
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MANAGING CULTURAL DIFFERENCES
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| By: |
Robert T. Moran, Neil Remington Abramson |
| Format: |
Paperback |
| List price:
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£69.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1138223689 |
| ISBN 13: |
9781138223684 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
14 September, 2017 |
| Edition: |
10th Revised edition |
| Pages: |
496 |
| Synopsis: |
In today's global business environment, it is vital that individuals and organizations have sophisticated global leadership skills. Communication and understanding of different cultures is paramount to business success. This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. Crises in the Middle East, the weakening of some emerging markets, and the value of diversity and inclusion are just a few examples of contemporary issues discussed in this text, which also introduces a completely new chapter on global business ethics. With a wealth of new examples, case studies and online materials, this textbook is required course reading for undergraduates, postgraduates and MBA students alike, as well as being a vital tool for anybody selling, purchasing, travelling or working internationally. |
| Illustrations: |
14 colour illustrations, 52 colour tables, 3 colour illustrations, 11 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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