CREATING POWERFUL BRANDS by Leslie De Chernatony ( 9781138440906 )

Item Details

Title:

CREATING POWERFUL BRANDS

By:

Leslie De Chernatony

Format:

Hardback

List price:

£190.00

Our price:

£171.00

Discount:

10% off

You save:

£19.00

ISBN 10:

1138440906

ISBN 13:

9781138440906

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

27 July, 2017

Edition:

4th New edition

Synopsis:

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace:Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Publication:

Imprint:

Routledge

Returns:

Returnable

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BOOK OF ABSTRACTS (PB)

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CORPORATE IDENTITY MODELLING: A REVIEW AND PRESENTATION OF THE SIX STATION MODEL FOR CORPORATE IDENTITY (PB)

CREATING POWERFUL BRANDS