REVITALISING AUDIENCE RESEARCH by Frauke Zeller (Editor) ( 9781138787377 )

Item Details

Title:

REVITALISING AUDIENCE RESEARCH
INNOVATIONS IN EUROPEAN AUDIENCE RESEARCH

By:

Frauke Zeller (Editor)

Format:

Hardback

List price:

£150.00

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£135.00

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10% off

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£15.00

ISBN 10:

113878737X

ISBN 13:

9781138787377

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

12 November, 2014

Series:

Routledge Studies in European Communication Research and Education

Pages:

304

Synopsis:

The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.

Illustrations:

9 black & white tables, 7 black & white line drawings

Publication:

Imprint:

Routledge

Returns:

Returnable

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