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Item Details
| Title:
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CREATIVE STRATEGY
RECONNECTING BUSINESS AND INNOVATION |
| By: |
Chris Bilton, Stephen Cummings |
| Format: |
Paperback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1405180196 |
| ISBN 13: |
9781405180191 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
19 February, 2010 |
| Series: |
Images of Business Strategy |
| Pages: |
286 |
| Description: |
Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media. |
| Synopsis: |
People tend to think of creativity and strategy as opposites. This book argues that they are far more similar than we might expect. More than this, actively aligning creative and strategic thinking in any enterprise can enable more effective innovation, entrepreneurship, leadership and organizing for the future. By considering strategy as a creative process (and vice versa), the authors define 'creative strategy' as a mindset which switches between opposing processes and characteristics, and which drives every aspect of the business. The authors draw experiences and cases from across this false divide from the music industry, sports, fashion, Shakespearean theatre companies, creative and media organizations and dance, as well as what we might regard as more mundane providers of mainstream products and services to uncover the creative connections behind successful strategy. "Creative Strategy is a talisman for those looking to take a new path" Matt Hardisty, Strategy Director, Mother Advertising "It has been said that business is a hybrid of dancing and calculation the former incorporating the creative within a firm, the latter the strategic. Bilton and Cummings show how these apparently contradictory processes can be integrated. Their insights about how firms can 'create to strategize' and 'strategize to create' are informative for managers and management scholars alike." Jay Barney, Professor and Chase Chair of Strategic Management, Fisher College of Business, The Ohio State University "In today's world, new thinking creativity is required to tackle long-standing problems or address new opportunities. The trouble is few organizations understand how to foster and apply creativity, at least in any consistent manner. This book provides new insights into just how that can be done. It moves creativity from being just the occasional, and fortuitous, flash of inspiration, to being an embedded feature of the way the organization is run." Sir George Cox, Author of the Cox Review of Creativity in Business for HM Govt., Past Chair of the Design Council |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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