UNDERSTANDING NEW MEDIA by Robert K. Logan ( 9781433131479 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

UNDERSTANDING NEW MEDIA
EXTENDING MARSHALL MCLUHAN - SECOND EDITION

By:

Robert K. Logan

Format:

Paperback

List price:

£37.85

Our price:

£34.07

Discount:

10% off

You save:

£3.78

ISBN 10:

1433131471

ISBN 13:

9781433131479

Availability:

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Publisher:

PETER LANG PUBLISHING INC

Pub. date:

27 April, 2016

Series:

Understanding Media Ecology 2

Pages:

470

Description:

In this second edition of Understanding New Media Logan expertly updates McLuhan's Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.

Synopsis:

Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a "global village," making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression "the medium is the message." These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan's Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media.

Publication:

Imprint:

Peter Lang Publishing Inc

Returns:

Returnable

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