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Item Details
| Title:
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INTEGRATED MARKETING COMMUNICATION
A CONSUMER-CENTRIC APPROACH FOR THE DIGITAL ERA |
| By: |
Thomas R. Flynn |
| Format: |
Paperback / softback |
| List price:
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£124.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1524943827 |
| ISBN 13: |
9781524943820 |
| Publisher: |
KENDALL/HUNT PUBLISHING CO ,U.S. |
| Pub. date: |
20 December, 2019 |
| Pages: |
277 |
| Description: |
Presents a data-driven, consumer centric approach that''s in sync with today''s always-on integrated marketing communication (IMC) environment. Based on the author''s work experience in IMC and related fields, the publication focuses on the most durable principles of IMC, stressing best industry practices. |
| Returns: |
Returnable |
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