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Item Details
| Title:
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TRUST AND LOYALTY IN ELECTRONIC COMMERCE
AN AGENCY THEORY PERSPECTIVE |
| By: |
Zeinab Karake-Shalhoub |
| Format: |
Hardback |
| List price:
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£74.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1567204724 |
| ISBN 13: |
9781567204728 |
| Publisher: |
ABC-CLIO |
| Pub. date: |
30 November, 2002 |
| Pages: |
240 |
| Description: |
Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. |
| Synopsis: |
Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privacy statements, the existence of a chief privacy officer, and a trusted third-party seal of approval; companies are then evaluated based on an index of those trust builders. She demonstrates that there is a positive relationship between management ownership and trust, and that managers who fail to protect the interests of their stockholders-as well as their own-will never gain customer loyalty. Any business considering a move into e-commerce, or re-evaluating an earlier investment in online marketing and retailing, will benefit greatly from Karake-Shalhoub's insights. The timeliness of this study-the first of its kind-and its unique agency-theory perspective allow for an analysis of the appropriateness of e-business and e-commerce for certain businesses. What are e-commerce businesses that are developing loyalty and building trust doing differently than their less successful competitors?How are successful companies moving from traditional applications to the new breed of integrated e-commerce architectures? Karake-Shalhoub answers these and other pressing questions for senior and mid-level managers and strategic planners, corporate executives charged with incorporating an e-commerce strategy into their long-range plans, chief privacy officers, regulatory policymakers, and students of e-commerce, customer relationship management, and online marketing. |
| Publication: |
US |
| Imprint: |
Greenwood Press |
| Returns: |
Non-returnable |
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