DIGITAL ECONOMICS by Richard McKenzie ( 9781567206449 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

DIGITAL ECONOMICS
HOW INFORMATION TECHNOLOGY HAS TRANSFORMED BUSINESS THINKING

By:

Richard McKenzie

Format:

Hardback

List price:

£74.00

Our price:

£66.60

Discount:

10% off

You save:

£7.40

ISBN 10:

1567206441

ISBN 13:

9781567206449

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

QUORUM BOOKS,U.S.

Pub. date:

30 May, 2003

Pages:

336

Synopsis:

The digitization of such traditional goods as books, music, and movies, in combination with "traditional" digital productions like software, has given rise to new twists and turns in economic arguments. The primary reasons for these digital-led developments in economic theory are that digital goods often exhibit "network effects"--consumer benefits that grow with the spreading use of certain goods--and that digital products often have low or negligible reproduction costs. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.

Illustrations:

black & white illustrations

Publication:

Imprint:

Quorum Books,U.S.

Returns:

Returnable

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