| Title:
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BUSINESS, SOCIETY AND POLITICS
MULTINATIONALS IN EMERGING MARKETS |
| By: |
Amjad Hadjikhani (Editor), Ulf Elg (Editor), Pervez Ghauri (Editor) |
| Format: |
Electronic book text |
| List price:
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£92.99 |
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| ISBN 10: |
1780529910 |
| ISBN 13: |
9781780529912 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
11 December, 2012 |
| Edition: |
New ed. |
| Series: |
International Business and Management 28 |
| Pages: |
450 |
| Description: |
Looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed. This title deals with the interconnection between the socio-political organizations in emerging markets and MNCs. It offers a number of practical illustrations from empirical studies from different markets. |
| Synopsis: |
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms. |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Non-returnable |