RESEARCH THEMES FOR EVEN by Rebecca Finkel (Editor), David McGillivary (Editor), Gayle McPherson (Editor) ( 9781780642529 )

Item Details

Title:

RESEARCH THEMES FOR EVEN

By:

Rebecca Finkel (Editor), David McGillivary (Editor), Gayle McPherson (Editor)

Format:

Hardback

List price:

£89.10

Our price:

£80.19

Discount:

10% off

You save:

£8.91

ISBN 10:

1780642520

ISBN 13:

9781780642529

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

CABI PUBLISHING

Pub. date:

9 January, 2013

Pages:

192

Description:

Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects.

Synopsis:

*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

Publication:

Imprint:

CABI Publishing

Returns:

Returnable

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