Title:
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100 WAYS TO CREATE A GREAT AD
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By: |
Tim Collins |
Format: |
Paperback |
List price:
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£22.50 |
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ISBN 10: |
1780671687 |
ISBN 13: |
9781780671680 |
Publisher: |
LAURENCE KING PUBLISHING |
Pub. date: |
4 August, 2014 |
Pages: |
208 |
Description: |
Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. |
Synopsis: |
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal. |
Illustrations: |
340 colour illustrations |
Publication: |
UK |
Imprint: |
Laurence King Publishing |
Returns: |
Returnable |