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Item Details
| Title:
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THE GLOBAL BREWERY INDUSTRY
MARKETS, STRATEGIES, AND RIVALRIES |
| By: |
Jens Gammelgaard (Editor), Christoph Dorrenbacher (Editor) |
| Format: |
Hardback |
| List price:
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£126.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1781006342 |
| ISBN 13: |
9781781006344 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
30 July, 2013 |
| Series: |
New Horizons in International Business Series |
| Pages: |
352 |
| Description: |
This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. |
| Synopsis: |
This unique book explores some of the key topics of international business through the context of a global industry, focusing on the challenges brewery companies face as they operate in globalized markets. It examines the strategies of individual firms to develop markets and explores new insights into recent company rivalries, both globally and locally. In addition, it offers detailed analysis of some of the major players in the industry through longitudinal studies. Drawing on a range of perspectives, the contributing authors explore six overarching themes: international market developments and firm performance; host country institutional effects; multi-point competition and rivalries; cross-border M&A integration and subsidiary development; leadership and internationalization; and boundless customer interfaces through such elements as social media and tourism. The Global Brewery Industry will prove insightful for scholars across international business, as well as providing an appealing case study for advanced students. It will be invaluable to those investigating the brewery sector specifically, or working with brewing firms. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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