| Title:
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THE CHALLENGE OF BRIC MULTINATIONALS
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| By: |
Rob van Tulder (Editor), Alain Verbeke (Editor), Jorge Carneiro (Editor) |
| Format: |
Hardback |
| List price:
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£121.99 |
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| ISBN 10: |
1786353504 |
| ISBN 13: |
9781786353504 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
21 September, 2016 |
| Series: |
Progress in International Business Research 11 |
| Pages: |
696 |
| Description: |
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies. |
| Synopsis: |
This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals? 2. The empirical challenge: what marks the changing position of BRIC countries in the world economy? 3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals? 4. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy? |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Non-returnable |