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Item Details
| Title:
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BUSINESS STRATEGY AND NATIONAL CULTURE
US AND ASIA PACIFIC MICROCOMPUTER MULTINATIONALS IN EUROPE |
| By: |
Denise Tsang |
| Format: |
Hardback |
| List price:
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£106.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
184064480X |
| ISBN 13: |
9781840644807 |
| Publisher: |
EDWARD ELGAR PUBLISHING LTD |
| Pub. date: |
29 July, 2002 |
| Series: |
New Horizons in International Business Series |
| Pages: |
272 |
| Description: |
This text investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies with US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. |
| Synopsis: |
This timely book investigates the importance of national culture as it applies to the strategic management of multinationals. The author focuses on backward linkage strategies within US, Japanese, Taiwanese and Korean microcomputer multinationals investing in Europe. In particular, both market-driven and resource-driven strategic orientations are depicted in new and established firms.The main premise of the book is concerned with the backward linkage strategy of US and Asian Pacific firms, and is therefore based on a specific set of relevant core cultural values rather than a universal set of values. The material in this volume is derived from directly and indirectly collected data, and in addition, unstructured face-to-face interviews with representatives from multinational firms headquartered across different cultures.This volume will provide academics, researchers, students, business consultants and strategists a new perspective on business strategy as well as an up-to-date source of industry material. |
| Publication: |
UK |
| Imprint: |
Edward Elgar Publishing Ltd |
| Returns: |
Returnable |
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