THE NEW BOTTOM LINE by Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger ( 9781841124766 )

Item Details

Title:

THE NEW BOTTOM LINE
BRIDGING THE VALUE GAPS THAT ARE UNDERMINING YOUR BUSINESS

By:

Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger

Format:

Hardback

List price:

£20.00

Our price:

£14.60

Discount:

27% off

You save:

£5.40

ISBN 10:

1841124761

ISBN 13:

9781841124766

Availability:

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Stock:

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Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

11 July, 2003

Pages:

276

Description:

This provocative and compelling book explores a tectonic shift at the very heart of business: a new a person--centrica bottom line of personal profitability. It reveals the reasons behind the radical transformation and shows how the transformation is creating huge new business opportunities.

Synopsis:

This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that's making the old bottom line of corporate profitability the servant of a new master: a new 'person--centric' bottom line of personal profitability or value 'in my life'. So what? No bottom line? No more profit? Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation A- containing important elements of both evolution and revolution A- is under way, how it's undermining the foundations of once--great businesses and brands, and how its throwing up huge new opportunities.

Illustrations:

Illustrations

Publication:

Imprint:

Capstone Publishing Ltd

Returns:

Returnable

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