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Item Details
| Title:
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CORPORATE MAN TO CORPORATE SKUNK
THE TOM PETERS PHENOMENON |
| By: |
Stuart Crainer |
| Format: |
Electronic book text |
| List price:
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£11.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1841126705 |
| ISBN 13: |
9781841126708 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
24 January, 2005 |
| Pages: |
288 |
| Synopsis: |
"The first biography of a management phenomenon, Tom Peters - guru, corporate messiah, author and fashion accessory - Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham." "Stuart Crainer gained unique access to Tom Peters, obtaining many hours of revealing interviews. He builds a complete picture by talking to Peters's former associates, his contemporaries, acolytes and opponents." "Corporate Man to Corporate Skunk is a searching account of a management icon which simultaneously demystifies the whole guru industry and explains why managers continue to put such faith and dollars into a select few individuals." -BOOK JACKET |
| Publication: |
UK |
| Imprint: |
Capstone Publishing Ltd |
| Returns: |
Non-returnable |
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