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Item Details
| Title:
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WHAT MATTERS MOST
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| By: |
Jeffrey Hollender, Stephen Fenichell |
| Format: |
Paperback |
| List price:
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£14.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1844133974 |
| ISBN 13: |
9781844133970 |
| Publisher: |
CORNERSTONE |
| Pub. date: |
2 September, 2004 |
| Pages: |
336 |
| Description: |
'What Matters Most' shows you how to create a corporate strategy that incorporates social and environmental concerns into your company's culture, operating systems and business relationships. |
| Synopsis: |
In What Matters Most, Jeffrey Hollender provides a hard-nosed, pragmatic primer on how to transform any organisation into an environmentally and socially responsible enterprise, while simultaneously achieving exceptional long-term financial performance. By presenting a broad-ranging analysis of corporate social responsibility (CSR) in pioneering firms such as Ben & Jerry's, Nike, Ford, Sony and Nestle, Hollender demonstrates that adopting a CSR framework is the most effective means of managing corporate reputation, risk and cost-control in the relentless drive for sustainable growth. |
| Publication: |
UK |
| Imprint: |
Random House Business Books |
| Returns: |
Returnable |
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