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Item Details
| Title:
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PINK TOURI
HOLIDAYS OF GAY MEN AND LESBIANS |
| By: |
Howard Hughes |
| Format: |
Hardback |
| List price:
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£75.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1845930762 |
| ISBN 13: |
9781845930769 |
| Publisher: |
CABI PUBLISHING |
| Pub. date: |
29 August, 2006 |
| Pages: |
256 |
| Description: |
The book locates gay and lesbian tourism and holiday marketing within a context of current issues such as citizenship, identity and consumerism, political activity and distraction, and contested space and de-gaying. |
| Synopsis: |
This is a study of gay and lesbian tourism from, primarily, a marketing perspective but italso examines how marketing activity engages with and affects social issues relating tohomosexuality. It includes an overview of the nature of homosexuality and relevant issues that bear upontourism and marketing. Content includes holiday profiles of both gay men and lesbians;supply of related holiday products; popular and non-popular destinations; tour operatorsand accommodation provision; tourism and sex and sexually transmitted infections; barriersand inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issuessuch as citizenship, identity and consumerism, political activity and distraction, andcontested space and de-gaying. |
| Publication: |
UK |
| Imprint: |
CABI Publishing |
| Returns: |
Returnable |
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