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Item Details
Title: MANAGING INTERNATIONAL TRADE AND INVESTMENT: CASEBOOK
By: Debora L. Spar
Format: Hardback

List price: £123.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 186094289X
ISBN 13: 9781860942891
Publisher: IMPERIAL COLLEGE PRESS
Pub. date: 1 July, 2003
Pages: 468
Description: Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent.
Synopsis: Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent.
Publication: UK
Imprint: Imperial College Press
Returns: Returnable
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