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Item Details
| Title:
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WHERE SPORT MARKETING THEORY MEETS PRACTICE
SELECTED PAPERS FROM THE SECOND ANNUAL CONFERENCE OF THE SPORT MARKETING ASSOCIATION |
| By: |
Brenda G. Pitts (Editor) |
| Format: |
Paperback |
| List price:
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£19.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1885693672 |
| ISBN 13: |
9781885693679 |
| Publisher: |
FITNESS INFORMATION TECHNOLOGY, INC, U.S. |
| Pub. date: |
1 December, 2005 |
| Pages: |
259 |
| Description: |
Contains papers drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004. |
| Synopsis: |
As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students. -- From Richard Irwin's preface 'A Word From the President'. |
| Illustrations: |
tables & charts |
| Publication: |
US |
| Imprint: |
Fitness Information Technology, Inc, U.S. |
| Returns: |
Returnable |
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